Most of us are still clear on what the phrase “cloud” means. According to Wikipedia, cloud computing “…provides computation, software, data access, and storage services which do not require user knowledge of the physical location and configuration of the system that gives the assistance.” Exactly why is this important? It delivers agility to firms that has never been seen before.
When a business moves towards the cloud, it has stopped being required to keep IT on premise. This means dramatically reduced infrastructure and energy costs. While not having to invest in expensive infrastructure, and making use of web-based services instead, businesses can grow faster, and just make use of the storage space they require, growing when necessary and shrinking when space is not needed. Servers will be in another location, so you can find no high energy bills to monitor, with no unexpected spikes in costs.
What’s interesting is the fact every clients are trying their particular methods: either pioneers inside the company have started using Twitter, Facebook, LinkedIn or Google pages (etc and the like – there are plenty of social networking platforms available). As social media is becoming popular, a lot of third-party providers have likewise emerged as the “specialists” – then they will approach you and convince you they are those who have mastered the use of twitter – then yet another one comes as the specialist for engaging customers with Facebook…After your day, as being a company considering the adoption of social networking, you’ll more confused than ever before. And worst of all the, some customers would think that they are fully conscious of all of that is to know about social networking and you now the best way to reach them all individually on all these different platforms.
On the other hand, experience indicates that although social media has grown to be quite popular, very few companies actually have clear strategies along with clear indicators in relation to their social media marketing campaign. Most of the time, many businesses think they’ve done it all once they have formulated their accounts on popular social media marketing platforms and then publish pieces of information from time to time – mostly ads regarding their services. Although this approach is typical, we frequently see companies apply this approach simply to abandon it all together a couple of months later, mainly because they may have no clear way to follow, nor clear indications. The problem is, those companies adopted social media marketing thinking they already knew what to expect right from the start: and here is where the issue lies. Social networking could be very powerful provided it’s implemented strategically- not just because a company has decided to copy-and-paste another companies approach or feel it’s the ‘done thing’.
So what’s the analogy between social networking and cloud computing in terms of company adoption? Well, in terms of cloud-based solutions, many businesses feel that they know already what to anticipate from cloud computing solutions: this usually brings about companies minimizing the disruptive change that cloud-based solutions can bring. Moreover (as is the situation with social networking) the cloud has now become so popular that a lot of solutions are tagged with all the word “cloud” – although some aren’t actually cloud-based solutions per se. Through the client’s point of view, this offers the false impression that they know all they should about cloud-based solutions. But this actually creates an uncomfortable situation for actual cloud-based solution providers as, with most companies who zoarok they are fully aware everything you should know about the cloud, it’s very hard to highlight the huge benefits the company can be helped by custom-implementation of email collaboration. Let’s take a good example: you know that I’m an advocate for Hosted Exchange- I’ve got plenty of measurable indicators that can work in favor of adopting Hosted Exchange for just one company (it’s always good to have clear return on interest or ‘ROI’ for every IT project), however if the client thinks which they don’t require a cloud-based solution, simply because everybody out there has demonstrated and advertised a bad way for their company to adopt the cloud, there’s a high chance they won’t even consider hearing any pro-cloud arguments.
As a final note, here’s what I would recommend for any company pitching the adoption of cloud computing: don’t get into that trap that lets you think you are already aware anything that a cloud-based solution can bring, and secondly- have whoever pitches for you about cloud computing come up with measurable ROI – choose to adopt the cloud since you see actual benefits, not because it’s trendy.