If you are the type of person who has a membership site or wants a membership site, you probably enjoy having fancy stuff, enjoy having the bells and whistles. And when a particular feature exists, if a certain marketing tactic can be done, you’re definitely going to consider to pursue it. Right? Wrong. You have to keep your site simple – because most people who will avoid keeping their website simple never get the site launched in the first place. The reply to a lot of the fancy stuff such as split testing emails is you do not want to do it and there are many reasons why.
First of all, instead of split testing your emails, you ought to be focusing on split testing the sales letter. You might spend all day testing and tracking and figuring things out, but at the end of the morning, you will have the same twenty four hours that everybody else on the planet does. Why can you waste it testing out silly things?
If somebody is on your email list and you’re likely to be sending out emails for them regularly and you’re going to be launching a product properly, meaning sending out five to ten emails when you launch something, then they’re going to start your email and then click on the link eventually. And if not, then they are just not really a responsive subscriber. It doesn’t really matter should you split test emails simply so you distribute lots of emails.
What about open rates? Without a doubt something from a technical standpoint. Once you test email open rates, what your autoresponder service does is embed a picture inside your email messages. Unfortunately, spammers also use this method to find out when the junk mail messages they send are in reality opened. For this very reason, many email clients block these types of trackers, so your open rate tracking will not be likely to be very accurate in any way. Should you get a 50% open rate, that doesn’t really mean that only one half of your subscribers have opened your email, the amount could be much higher nevertheless the gmail read receipt 2018 is actually blocked inside their email client.
Things such as subject line split testing, such things as open rates usually are not very accurate anyway. Stay away from the fancy stuff. In terms of integrating autoresponders with your membership site, you need to integrate an autoresponder along with your membership site. This is probably the things that is vital.
Have an opt-in box inside your membership site and also have some kind of auto-subscribe functionality to automatically get someone who buys in your membership site to get on your list and also this is included with most membership software including Wishlist member.
Now, why would you would like to have both? Why would you need to hold the auto-subscribe feature plus the manual subscribe feature inside the membership site? There are many reasons. Somebody might join your membership site and then accidentally unsubscribe from your autoresponder sequence and they want to get joined way back in. Allow it to be easy to allow them to log on, enter their email address and name an additional some time and go back on the list. One more reason is the fact that some individuals have one current email address dedicated just to processing their payments and another towards receiving emails. When they happen to use their payment email once they join your membership site or fkafot just type in the wrong email and for whatever reason, they’re failing to get your messages, they can opt in utilizing that form on the inside for the email address they are used to for receiving messages. Pretty simple.
Most fancy things such as split testing emails and tracking open rates are not important but some fancy things, the fundamentals, like integrating your membership site as well as your autoresponder is very important. It’s one important thing to become told the best way to do a few of these things, but wouldn’t it be nice to view a genuine how-to step-by-step video, taking you by the hand, and walking you through every step of the way? I believe so.