This past year we analyzed 1 million Google search results. And we discovered that links impacted rankings more than any other factor: Variety of referring domains. In fact, Google has recently come out and stated that backlinks is one of their best 3 ranking signals. So it’s clear that links still form the foundation of Google’s algorithm. Now you ask ,:
Exactly why are links still so important?
To understand that, you’ll have to hop within your Delorean and go back to the pre-Google days of the net. Back in the day, search engines like google like Yahoo! and Alta Vista (remember them?) were the dominant players. And they also ranked their search results 100% based on the content on the webpage.
Their now-famous PageRank Algorithm changed this game. Rather than simply analyzing the information of any page, Google checked out the amount of people connected to that page. And they were right. Nearly twenty years later, links are STILL the simplest way to determine the quality of a website. That’s why backlinks remain Google’s go-to ranking signal.
Having said that, due to updates like Google Penguin, Google now concentrates on link quality (not just link quantity). You may be wondering: What exactly is a high-quality link, exactly? And just how do i build them? That’s what I’m likely to cover in the rest of the following information.
Link-building in 2018 is the method of making links on other websites. Earned natural links directly improve the reputation of an internet site and where it ranks in Google, as well as other search engine listings. Self-made links are risky are available with them the chance of penalisation by the Google webspam team.
Link-building is a very risky strategy in 2018, and something i would avoid till you have (at least) first dealt with the inevitable quality issues on the website. Should your business or website content is not rvkzci organic links or social shares you may have a large problem on your own hands, and unnatural links will never assist you to in the long run.
It is important to know that in 2018, Google “discards” and “discounts” a lot of links for your site, specially the low-quality links it identifies, and it needs a lot longer to find out the effects of some types of link building company. Links still matter in many situations but Google looks to demote sites which have no E-A-T (Expertise, Authoritativeness, Trustworthiness) and a big part of E-A-T is getting mentions and links on authoritative sites.
Google still rewards high-quality links, actively aims to ignore lower-quality links and definately will still penalise real-time spamming activity using manual actions. Before I ‘built links’ to some site I would look into the site for quality issues first and improve website content. It’s easier, cheaper plus an investment in a pro-active activity that Google isn’t actively devaluing.
You can use tools like SEMRush (specifically the SEMRush Audit Tool), SiteBulb Crawler, DeepCrawl, Screaming Frog or SEO Powersuite Website Auditor to check on for common SEO challenges. In case you are not technically minded, we can optimise your website as an element of our fixed price SEO service or ad-hoc SEO audit service.