The initial step in creating a relationship along with your opt-in list is the email sequence which follows on from either a subscription or perhaps a purchase. Nearly all your subscribers will arrive using a free offer through which you encourage visitors to your web page to exchange their name and Gmail Auto Followup address (or other details) for a free eBook, report, etc. This is achieved using what is generally known as a “Squeeze Page”. The squeeze page will include a hyperlink to the free download which can be accessed by filling in a short form giving name and email address.
Once your website visitor has given their name and email in exchange – what happens next? The first thing they are going to receive will be a thanks email on which will be the hyperlink to the eBook or report for download. After the subscriber has downloaded their gift the immediate transaction is finished. So far as a web marketer is concerned, however, this is not the end of the story nevertheless the beginning. At intervals next more follow up emails is going to be sent. A preliminary one (possibly the following day) will arrive in the subscriber’s inbox to ‘reinforce’ the thanks and view the download was successful and offering help if there is a problem with this and offering to respond to any question the subscriber might have.
The relationship building will continue through subsequent emails (perhaps a couple weekly). These will offer further free gifts or bonuses, raise interesting issues associated with your niche or give links to interesting articles or videos. The complete process could keep your subscriber mindful of your continued interest. In among the information they receive would be the occasional promotional emails, either for new products of your personal or related Affiliate offers. The perfect would be to build this kind of rapport having a subscriber that they look ahead to receiving messages on your part. That can more-or-less guarantee that they may, at least, open your email rather than ping it straight to the garbage.
To have a large opt-in list is definitely the ambition of internet marketers. It is less difficult to market products and services for your list rather than go fishing in cold waters each and every time there is a new offer. In our hometown or neighbourhood we all have our favourite shops and businesses we go to for several things. We are going to probably have our favourite go shopping for groceries, our preferred DIY store to meet our household needs and our favourite restaurants or pubs. It is just the same online as off. If our subscribers have already been treated well and also have received quality products and quality service they will likely keep coming back. The reply to new offers will be massively higher from our subscribers than from advertising in the wider marketplace.
The “can” for e-mail marketing consists of whether your prospective subscriber has got the right kind of software to receive your email within the format you’ve designed it…and…(the part about discovering in the event you got permission without saying “Mother may I?”) is if you can (have the capacity to) get your content and layout to pass through through the permission police of the numerous spam filters currently used by Internet Service Providers (ISP’s) along with any extra filters added by the prospective subscriber.
The initial portion of the “Can…” in terms of whether your subscriber can actually read everything you send is getting somewhat easier, as computer operating systems and software upgrades now permit most email users hjgyep read HTML, PDF and text. However, it’s certainly not 100%, so part of your “May I send you emails?” questionnaire is “With what format do you wish to receive your emails?” so you will be aware what she can read on her computer, along with what she may prefer.
Follow-up emails are some of the very best ways to keep our subscribers happy. However, don’t discover them just like punters to become milked dry. They need to feel valued and not overlooked. In order to get you must expect to give, give and provide again.